Hydroponic Life® Teaching the world How to Grow
Hydroponic Life® is disrupting the Green Grocery and Traditional Supermarket Industry.
My Partner and I started Hydroponic Life® on a simple premise “Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime, knowledge is the best charity.” 授人以魚不如授人以漁 (zh), 授人以鱼不如授人以渔 this is the original quote in Mandarin
Based on this concept we have created a business concept that not only gives people the ability, equipment and knowledge to grow and keep growing their own food but allows them to provide for themselves.
This in and of itself is a charity of knowledge. We strive not only to teach people how to grow food but in turn try to help them grow in the own lives helping them reach their full potential. Or slogan “Teaching the World How to Grow” is not just about growing your own food but is at the core value of our company. We want to see everyone succeed in their full potential as well. We love to see people succeed.
Hydroponic Life® using cutting edge hydroponic technology we are able to grow larger amounts of fresh fruits and vegetables, using no soil, 85% less water, and far less space and energy than traditional farming.
We are all aware of the health benefits of eating fresh fruits and vegetables, but are what we eating really as healthy as it could be? The majority of fruits and vegetables purchased at the store level take between ten and fourteen days for the produce to actually reach the store. During this process the produce is picked, boxed, put on trucks, driven about 250 miles, loaded into a processing facility, or cold storage warehouse. Then after processing and sorting it is repackaged and loaded on to another refrigerated truck, transported to the store and unloaded to the grocery store and displayed. Finally you get to pick it from a bin and buy it.
Healthy produce right?
Typically produce will loose most of its nutritional value before it gets to the store. Stores use mister’s wax, and other expensive additives to keep the produce looking good for you, their customers. Pesticides, cleaners and bleach are used in farming and processing to keep the produce from being eaten by pests. Processors then use even more cleansers, bleach and other methods to control fungus and bacteria, like listeria, Escherichia coli “E. coli”.
Still think it’s healthy?
What about Costs?
Cost survey for lettuce industry per acre
Traditional farming takes large areas of land, expensive equipment, fertilizer, chemicals and consumes natural nutrients and resources from the earth. The average costs to grow one acre of iceberg lettuce crop at $7,999; $8,847 for romaine hearts/acre; and $9,112 for organic leaf lettuce/acre. The costs include production, overhead, and harvest expenditures.
Remember this is just to grow Lettuces the cost for almost every other crop, much higher. And that is just to farm the vegetables haven’t even left the farm yet.
Transportation fuel and storage account for 25 to 35 percent of produce costs.
USDA reference August 2016
Fruit and Vegetable Truck Rate Report, Week Ending Tuesday August 23 2016
Cost can range from $11,000 TO $13,639 just between July and August 2016 (based on a full truck load of approximately 40,000 lbs. a fully loaded truck.
Bear in mind this is just to get the produce to the store. Sounds expensive right?
Grocery stores and chains have no choice but to pass these costs along to consumers, in order to still make a profit.
Now what if I told you these same stores throw away as much as 31 percent of the fruits and vegetables they buy and receive, and sell to the unsuspecting customer.
Hunger is still one of the most urgent development challenges, yet the world is producing more than enough food. The Food and Agriculture Organization of the United Nations -led Save Food initiative is partnering with international organizations, the private sector and civil society to enable food systems to reduce food loss and waste in both the developing and the industrialized world.
This is hard to believe right? Take a look at these statistics, articles and references.
United States from the USDA
In the United States, 31 percent—or 133 billion pounds—of the 430 billion pounds of the available food supply at the retail and consumer levels in 2010 went uneaten. The estimated value of this food loss was $161.6 billion using retail prices. For the first time, ERS estimated the calories associated with food loss: 141 trillion in 2010, or 1,249 calories per capita per day.
Don’t believe us check out these links and stories.
ERS’s Food Loss Data Help Inform the Food Waste Discussion
The Estimated Amount, Value, and Calories of Postharvest Food Losses at the Retail and Consumer Levels in the United States
Read the full USDA Report here:
NPR: Supermarkets Waste Tons of Food As They Woo Shoppers
Does this sound expensive to you? Just image what it looks like on a global scale.
Food and Agriculture Organization of the United Nations
Food Loss and Food Waste
Hunger is still one of the most urgent development challenges, yet the world is producing more than enough food. The FAO-led Save Food initiative is partnering with international organizations, the private sector and civil society to enable food systems to reduce food loss and waste in both the developing and the industrialized world.
Roughly one third of the food produced in the world for human consumption every year — approximately 1.3 billion tons — gets lost or wasted.
Food losses and waste amounts to roughly $ 680 billion in industrialized countries and US$ 310 billion in developing countries.
Why are we telling you all of this?
Picking your fruit and vegetables straight from the farm would be ideal, but impractical. Hydroponic Life® has brought the farm to you within your local grocery store. Hydroponic Life® created a unique pick your own fresh fruit and vegetable shopping experience. Our patented systems allow customers like you to pick their produce still growing from the vine. Imagine aisles of lettuce, tomatoes, peppers, strawberries all growing in your favorite grocer. It just doesn’t get any fresher or more nutritious than that.
This sound like a great idea doesn’t it?
What if we could take this a step further and give the customer the ability to see real-time when the plants were planted how long they have been growing, which nutrients, pesticides, and water solutions were used to grow it. But wait! What if your phone could tell you when the produce you wanted will be ripe or even degrees of ripeness, think bananas and avocados? Using Intranet of Things technologies and connectivity this is a now a reality.
Hydroponic Life® is innovating the way we grow, and buy fresh fruits and vegetables. Using our patented hydroponic systems, growing processes and zero mile commercial growing strategy, we reduce water, land, energy, transportation times and costs, significantly lowering the carbon foot of produce farming.
Our systems are designed to be versatile, scalable, producing higher yields of fruits and vegetables in the smallest amount of space giving us the ability to use the same on demand systems in other industries. Hospitals, schools, universities, restaurants, federal institutions, fixed and mobile military bases are just a few of the markets that will benefit from or on demand farming systems. Current farmers will be able to benefit from our systems as well. Converting existing farms to hydroponic systems is easy and will improve the existing farm land without chemicals or fertilizers.
Internationally our systems can fight world hunger, we are already enjoying interest from several 2nd and 3rd world countries looking into our patented technologies to reduce hunger and food costs for their countries, and we are on the front lines of the war against hunger. Our next generation of systems is already on the drawing board, and will incorporate solar power systems, and atmospheric water collection systems, to combat hunger in the most hostile of climates.
The Bottom Line
Hydroponic Life® is disrupting the green grocer, and traditional supermarket industries. Our systems provide the freshest, most nutritious, fruits and vegetables you can buy. We reduce food production costs, eliminate transportation times and costs, and reduce the overall carbon footprint of produce farming. Our patented systems and growing processes dramatically lower food waste costs.
Let us show you how we can implement our systems in your stores, giving your customers the unique experience of picking there own living produce.
Questions and Comments please feel free to contact us at info@HydroponicLife.com